The 8-Second Challenge for Social Media Marketing

When it comes to developing a social media strategy, lenders must determine how to get their message across in the right channel – in less time than it takes to read this paragraph. The stakes are high because 3 billion people worldwide are active on social media, and consumers are spending an average of five […]
  • Marcie Belles
  • May 18, 2018
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4 Tips for an Effective Social Media Campaign

When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional connection consumers have with their cars to the personal relationships they celebrate on Valentine’s Day. The resulting campaign, which pitched a do-it-yourself date night idea called the “Cuddle Car Kit,” netted 4 million impressions, said […]
  • Marcie Belles
  • April 20, 2018
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Lenders Foster Consumer Engagement Through Twitter

In 2012, the country’s 10 largest auto lenders utilized Twitter mostly to address customer needs. Fast forward four years, and Auto Finance News is back perusing Twitter accounts, this time of the Top 5 largest auto lenders, as ranked by the 2015 Big Wheels Auto Finance report. Admittedly, we weren’t disappointed with what we found. […]
  • Diana Asatryan
  • February 29, 2016
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