Ally boosts Instagram engagement 60% with interactive campaign

Ally Financial is jumpstarting its Instagram presence with a campaign designed to make discussing finances within relationships easier. Already, the lender has grown its Instagram followers 60% since the spring launch of Confessiongrams, as the campaign is called. Positive feedback and engagement prompted Ally to extend paid support on the campaign further, running until Thursday. […]
  • Bianca Chan
  • July 23, 2019
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Social media do’s and don’ts in auto finance [Podcast]

Engaging with prospective and current consumers through social media channels is becoming a topic of increasing interest in the auto finance industry, but many questions remain when it comes to how — and in which channels — lenders should spend their time. Saloni Janveja, executive director of social media and marketing innovation at Ally Financial, […]
  • Joey Pizzolato
  • July 16, 2019
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The 8-Second Challenge for Social Media Marketing

When it comes to developing a social media strategy, lenders must determine how to get their message across in the right channel – in less time than it takes to read this paragraph. The stakes are high because 3 billion people worldwide are active on social media, and consumers are spending an average of five […]
  • Marcie Belles
  • May 18, 2018
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4 Tips for an Effective Social Media Campaign

When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional connection consumers have with their cars to the personal relationships they celebrate on Valentine’s Day. The resulting campaign, which pitched a do-it-yourself date night idea called the “Cuddle Car Kit,” netted 4 million impressions, said […]
  • Marcie Belles
  • April 20, 2018
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The Privacy Pickle of Massive Data

Mark Zuckerberg and Facebook are in quite a pickle. The Cambridge Analytica scandal that has roiled the country this week has exposed a basic truth: that privacy and Facebook’s business model are at odds. Amp up the privacy and data protections, and the social network that fuels Facebook’s growth is stanched. Pump up the social network […]
  • JJ Hornblass
  • March 22, 2018
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Social Media: Friend or Foe to Hiring Managers?

Social media profiles can be like a window into someone’s life. They can reveal a person’s personality, their likes and dislikes, and even their work ethic – making it a valuable and informative tool for potential employers during a recruitment period.
  • Larissa Padden
  • December 5, 2014
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Using Employee Advocates to Spread the Good Word

A 12% increase in brand advocacy can double your revenue growth rate while boosting market share. But how, as a company, do you achieve that advocacy when consumers don’t always trust the brand?
  • Larissa Padden
  • November 7, 2014
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Daily Reads: Keep Your Social Media Channel Controversy-Free

The social media landscape can be tricky to navigate, especially for first time users. And with services like Twitter, there could also be potential legal issues attached. Risk Management Monitor examines a number of potential issues for social media users with your company, including defamation lawsuits if he or she criticizes a competitor, and maintaining separation between employees’ […]
  • admin
  • August 27, 2014
  • 0
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