How to Connect With Car Buyers of All Ages

From the January issue:  Aligning customer experience initiatives with the proper demographic is essential for lenders, and there are ways to communicate with borrowers and prospects more effectively. Recent research provides rich insights into the benefits of aligning financial marketing messages with generational attributes to achieve higher conversion and engagement. University of Arizona’s 2018 Filene Research […]
  • Lynn Hess
  • January 22, 2019
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Early Evidence of a Down June

Reports are coming in today that suggest June will be a down month for car sales in the United States. According to estimates, the SAAR for the month could be 2.3% to 3.6% lower. Here’s an excerpt from the LMC Automotive/J.D. Power forecast via Seeking Alpha: The LMC Automotive/J.D. Power forecast is for a 2.3% […]
  • JJ Hornblass
  • June 27, 2017
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Happy Dealers Bring Happy Customers

Recognizing that happy consumers require attention and consideration from dealers whoa re themselves content, Huntington Bancshares Inc. has set out to ensure its network of 3,700 dealers is kept as happy as possible. In February, as part of its dealer relations strategy, the bank rolled out an enhanced system that clearly displays pricing to F&I managers. […]
  • Monica Link
  • March 17, 2015
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Economic Outlook for Early 2015 Dims

Business leaders looked in their collective crystal ball and saw a positive half-year ahead -- but their expectations have declined since last quarter.
  • Phil Ryan
  • December 4, 2014
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New Webinar to Explore the ‘Great Lease Return’

For several years, the supply of used cars has been limited, keeping prices high. But a rising supply of off-lease vehicles in 2014 will contribute to higher depreciation, and pressure residual value losses, according to a July report from Black Book and Fitch Ratings. How should lenders prepare for the coming used car flood and […]
  • JJ Hornblass
  • September 5, 2014
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