3 Strategies for Effective Consumer Communication

SAN DIEGO — Technology is changing the way lenders engage with their customers, prompting lenders to hone their value propositions, Westlake Financial Service’s Senior Vice President of Marketing Mark Vazquez said at the Auto Finance Sales & Marketing Summit this month. Vazquez delved into tips on effective communication with consumers through both traditional and non-traditional […]
  • Bianca Chan
  • May 29, 2019
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How Personalization Leads to a Better Borrower Experience

Welcome to the personalization revolution. Generic campaigns and mass-market offers are approaching obsolescence as marketers in all industries, including financial services, find that highly targeted and customized content based on sophisticated data analytics and tailored to a prospect’s demographics, preferences, and past behavior are the keys to success. Now, 85% of customers expect personalized content […]
  • Lynn Hess
  • February 27, 2019
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How to Connect With Car Buyers of All Ages

From the January issue:  Aligning customer experience initiatives with the proper demographic is essential for lenders, and there are ways to communicate with borrowers and prospects more effectively. Recent research provides rich insights into the benefits of aligning financial marketing messages with generational attributes to achieve higher conversion and engagement. University of Arizona’s 2018 Filene Research […]
  • Lynn Hess
  • January 22, 2019
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How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

How does Chase Auto Finance pitch to consumers? By teaching them. In a new promotional video released last Friday, Chase Auto unveiled its new approach to consumer marketing, and it has Jim Manelis, Chase Auto’s head of direct lending, answering questions on car-buying from a couple, who are new parents. The couple says they want to […]
  • JJ Hornblass
  • May 8, 2018
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Daily Reads: Keep Your Social Media Channel Controversy-Free

The social media landscape can be tricky to navigate, especially for first time users. And with services like Twitter, there could also be potential legal issues attached. Risk Management Monitor examines a number of potential issues for social media users with your company, including defamation lawsuits if he or she criticizes a competitor, and maintaining separation between employees’ […]
  • admin
  • August 27, 2014
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Tools for Helping Consumers with Their Credit Scores

A borrower’s deal often boils down to her credit score. This matters because lender marketing often hinges on that score, too. There’s an opportunity for auto lenders to be a more valuable resource to consumers who are seeking to better understand their credit scores and borrowing potential, even though few lenders think about credit score services […]
  • JJ Hornblass
  • July 30, 2014
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‘Big Data’ Offers Potential for Finance Companies

The amount of data created online last year would fill 57.5 billion 32-GB Apple iPads, which, stacked up, would form a mountain 25 times higher than Mount Fuji. This “big data” presents opportunity ― and obstacles ― for auto financiers, said Don Goin, chief information officer at Capital One Auto Finance, during a technology presentation […]
  • Marcie Belles
  • May 28, 2013
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