How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

How does Chase Auto Finance pitch to consumers? By teaching them. In a new promotional video released last Friday, Chase Auto unveiled its new approach to consumer marketing, and it has Jim Manelis, Chase Auto’s head of direct lending, answering questions on car-buying from a couple, who are new parents. The couple says they want to […]
  • JJ Hornblass
  • May 8, 2018
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The Privacy Pickle of Massive Data

Mark Zuckerberg and Facebook are in quite a pickle. The Cambridge Analytica scandal that has roiled the country this week has exposed a basic truth: that privacy and Facebook’s business model are at odds. Amp up the privacy and data protections, and the social network that fuels Facebook’s growth is stanched. Pump up the social network […]
  • JJ Hornblass
  • March 22, 2018
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One for the Record Books

It is hard to avoid gaping at the performance of the auto industry in 2016. “Wow” just doesn’t seem to do justice to the record sales year. The 17.6 million new cars sold last year did not just top the 2015 total. Yes, analysts had projected another record year in 2016, but predictions are just […]
  • JJ Hornblass
  • January 5, 2017
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Hints of an Auto Lending Plateau

These have been the best of times. Auto lending over the past few years has hit new highs, buoyed by vibrant car sales. It would be tough to find an auto finance venture that hasn’t benefited from the strong SAARs in recent years. As an example, by the end of last year JPMorgan Chase & Co. reported […]
  • JJ Hornblass
  • August 29, 2016
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