The 8-Second Challenge for Social Media Marketing

When it comes to developing a social media strategy, lenders must determine how to get their message across in the right channel – in less time than it takes to read this paragraph. The stakes are high because 3 billion people worldwide are active on social media, and consumers are spending an average of five […]
  • Marcie Belles
  • May 18, 2018
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4 Tips for an Effective Social Media Campaign

When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional connection consumers have with their cars to the personal relationships they celebrate on Valentine’s Day. The resulting campaign, which pitched a do-it-yourself date night idea called the “Cuddle Car Kit,” netted 4 million impressions, said […]
  • Marcie Belles
  • April 20, 2018
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The Privacy Pickle of Massive Data

Mark Zuckerberg and Facebook are in quite a pickle. The Cambridge Analytica scandal that has roiled the country this week has exposed a basic truth: that privacy and Facebook’s business model are at odds. Amp up the privacy and data protections, and the social network that fuels Facebook’s growth is stanched. Pump up the social network […]
  • JJ Hornblass
  • March 22, 2018
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