Chase Exec Outlines the Intersection Between Women, Marketing, and Auto Finance [Podcast]

Successful marketing hinges on knowing what consumers want — and part of that is knowing who your customers are. Women consumers are responsible for 65% of new-vehicle purchases and service work done at dealerships, Chase Auto Chief Marketing Officer Melinda Welsh noted in a recent blog post. As the number of females at the consumer […]
  • Bianca Chan
  • April 24, 2019
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BMW Financial, Chase Auto, Ford Credit See Diversity as Top Priority for 2019

SAN FRANCISCO — Auto finance is increasing efforts to diversify an industry that is largely dominated by a single demographic. “The number of meetings I’m in with one female and 10 men that are all middle-aged is very frequent, and that has to continue to change,” Chase Auto Finance Chief Executive Mark O’Donovan said during a panel discussion at […]
  • Nicole Casperson
  • February 1, 2019
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Lack of Diversity Can Mean Missed Opportunities

The financial services industry is committing a costly error, according to research from the New York-based Center for Talent Innovation, or CTI. That error is not working hard enough to build a diverse workforce, particularly one in which women are well represented.
  • Phil Ryan
  • December 9, 2014
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