How to Connect With Car Buyers of All Ages

From the January issue:  Aligning customer experience initiatives with the proper demographic is essential for lenders, and there are ways to communicate with borrowers and prospects more effectively. Recent research provides rich insights into the benefits of aligning financial marketing messages with generational attributes to achieve higher conversion and engagement. University of Arizona’s 2018 Filene Research […]
  • Lynn Hess
  • January 22, 2019
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Gen Y Shying from Auto Purchases [VIDEO]

The nature of mobility is changing, Deloitte says. Gen Y, those born from the early 1980s to the early 2000s, appear to be less inclined to purchase automobiles than previous generations. And this could have profound implications for auto finance.
  • JJ Hornblass
  • October 31, 2014
  • 0