How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

How does Chase Auto Finance pitch to consumers? By teaching them. In a new promotional video released last Friday, Chase Auto unveiled its new approach to consumer marketing, and it has Jim Manelis, Chase Auto’s head of direct lending, answering questions on car-buying from a couple, who are new parents. The couple says they want to […]
  • JJ Hornblass
  • May 8, 2018
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4 Tips for an Effective Social Media Campaign

When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional connection consumers have with their cars to the personal relationships they celebrate on Valentine’s Day. The resulting campaign, which pitched a do-it-yourself date night idea called the “Cuddle Car Kit,” netted 4 million impressions, said […]
  • Marcie Belles
  • April 20, 2018
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The Privacy Pickle of Massive Data

Mark Zuckerberg and Facebook are in quite a pickle. The Cambridge Analytica scandal that has roiled the country this week has exposed a basic truth: that privacy and Facebook’s business model are at odds. Amp up the privacy and data protections, and the social network that fuels Facebook’s growth is stanched. Pump up the social network […]
  • JJ Hornblass
  • March 22, 2018
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Hints of an Auto Lending Plateau

These have been the best of times. Auto lending over the past few years has hit new highs, buoyed by vibrant car sales. It would be tough to find an auto finance venture that hasn’t benefited from the strong SAARs in recent years. As an example, by the end of last year JPMorgan Chase & Co. reported […]
  • JJ Hornblass
  • August 29, 2016
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