BMW Hopes Its Subscription Pilot Will Answer Some Questions

Earlier this month, BMW launched a subscription pilot in Nashville, Tenn., with the hopes of not only understanding the consumer appetite for subscription services from a luxury OEM, but also consumer behavior around such an offering. One question BMW is hoping the pilot will answer, according to Swati Licis, strategic projects manager at BMW Group […]
  • Emma Sandler
  • April 25, 2018
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Lesson From BMW’s E-Car Sharing Initiative

BMW is making inroads in the millennial market. BMW Financial Services, not so much. How to grab the attention of the Millennial generation has long been a question for auto lenders and manufactures. BMW, the OEM, is hoping that DriveNow, the company’s car share program currently available in San Francisco, will be the answer for […]
  • Larissa Padden
  • April 1, 2015
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