Tag Archives: advertising

5 Ways Lenders Should Leverage Advertising to Bolster Origination Volume

With consumer confidence at an 18-year high, and retail sales for the holiday season expected to be 4.1% higher than last year, advertising a new car in the driveway with a bow on top might be more effective than ever for moving vehicle inventory at year-end. This, in turn, could lead to higher auto loan and […]
  • Sagent Lending Technologies
  • December 5, 2018
  • 0

CFPB’s Uncertain Take on Bilingual Ads Merits Lender Caution

While retailers vie for the buying power of the U.S. Hispanic population ― on track to eclipse $1.5 trillion this year, according to Nielsen ― auto financiers might be better off on the sidelines until regulators reach some decisions about Spanish language advertising. In a session on fair lending enforcement at the CBA Live conference […]
  • Marcie Belles
  • April 15, 2015
  • 0

How to Warn Consumers About Markups

SCCU pays its dealers fixed reserve fees, “but they know that we will not tolerate the arbitrary charging of a rate based on what we think we can get away with at the expense of the buyer,” Valdes said.
  • George Yacik
  • July 10, 2014
  • 0

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