Navigating and Strengthening Lender-Startup Partnerships [PODCAST]

Sonia Steinway, co-founder and president of Outside Financial

When the turn-on-a-dime mentality of a startup challenges the red-tape decision-making of larger finance companies, strategic partnerships risk being marred by culture clash.

In this episode of The Roadmap, Sonia Steinway, president of Outside Financial, shares insights to help startups and their corporate partners develop and maintain healthy relationships.

Steinway also outlines the needs for thorough compliance and privacy protocol, as well as an ability to cater to consumers’ various learning styles.

In 2016, Steinway co-founded Outside Financial with Chief Executive Jon Friedland, with the goal of providing consumers with a transparent financial process for acquiring automobiles. Through the use of short- and long-form content such as videos, Outside Financial provides comprehensive advice to consumers to help them better understand the type of loan that suits them and the car-buying process. The company can help customers pre-qualify for loans that will enable them to purchase or refinance through a seamless, tech-enabled process and it’s network of auto lenders.

Having graduated from Yale Law School, Sonia Steinway has held a number of positions at various firms. Before co-founding Outside Financial, she was a judicial law clerk for the U.S. Court of Appeals. Additionally, she’s also served as a judicial law clerk for the Delaware Supreme Court and was a senior associate consultant for Bain & Company.

Tune in to The Roadmap to hear the full podcast below. Feel free to email us with questions and suggestions at

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