The best marketing strategy in lending

As the year draws to a close, it’s natural to start thinking about gratitude — holiday travel, social media feeds full of “things I’m thankful for” and, of course, Thanksgiving has its moment in the spotlight (briefly, before holiday shopping steals it away again). For many of us, the first thing that comes to mind […]
  • Mark Baltuska
  • November 19, 2019
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Ally Financial brings Monopoly to life to improve financial literacy

Ally Financial is once again promoting financial literacy among Americans and this time it includes an augmented reality experience and a life-sized Monopoly game. Ally + Monopoly, as the game is called, brings the iconic board game to life in six cities with an augmented reality experience and a chance to win up to $50,000 […]
  • Bianca Chan
  • October 22, 2019
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6 steps to building a dealership culture that attracts female employees

Traditionally the auto industry has historically been dominated by men, but as the workforce advances to include, value and support more women, the auto retail industry is making an effort to keep up. Not only is this an important cultural evolution for dealers to make, but it’s also a crucial business evolution. Studies show women […]
  • Marisa Carnevale-Henderson
  • September 19, 2019
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Westlake doubles down on dealer strategy

Dealers have stopped telling Westlake Financial Services to increase sales rep visits thanks to a move pushing face time and call frequency. The common dealer refrain of “we’re not hearing from you enough” prompted Westlake to overhaul its dealer strategy. Those efforts have paid off, said Westlake Senior Vice President of Sales and Marketing Mark […]
  • Bianca Chan
  • September 16, 2019
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US Bank targets partners for mobile enhancements

U.S. Bank is exploring potential partnerships to boost the bank’s mobile capabilities as it looks to bring in more customers and enhance the value it provides to dealers, John Hyatt, president of dealer services, told Auto Finance Excellence. “We will continue to see advancements in technology that will allow more of our transactions to be […]
  • Bianca Chan and Joey Pizzolato
  • July 26, 2019
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Ally boosts Instagram engagement 60% with interactive campaign

Ally Financial is jumpstarting its Instagram presence with a campaign designed to make discussing finances within relationships easier. Already, the lender has grown its Instagram followers 60% since the spring launch of Confessiongrams, as the campaign is called. Positive feedback and engagement prompted Ally to extend paid support on the campaign further, running until Thursday. […]
  • Bianca Chan
  • July 23, 2019
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3 Strategies for Effective Consumer Communication

SAN DIEGO — Technology is changing the way lenders engage with their customers, prompting lenders to hone their value propositions, Westlake Financial Service’s Senior Vice President of Marketing Mark Vazquez said at the Auto Finance Sales & Marketing Summit this month. Vazquez delved into tips on effective communication with consumers through both traditional and non-traditional […]
  • Bianca Chan
  • May 29, 2019
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Chase Exec Outlines the Intersection Between Women, Marketing, and Auto Finance [Podcast]

Successful marketing hinges on knowing what consumers want — and part of that is knowing who your customers are. Women consumers are responsible for 65% of new-vehicle purchases and service work done at dealerships, Chase Auto Chief Marketing Officer Melinda Welsh noted in a recent blog post. As the number of females at the consumer […]
  • Bianca Chan
  • April 24, 2019
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Chase Auto Exec Highlights Missed Business Opportunity: Women

The consumer side of the auto industry is becoming more female-dominated, and a Chase Auto executive is calling for the industry’s labor force to catch up. In a blog post published last week, Chief Marketing Officer Melinda Welsh said, “Women consumers are responsible for 65% of new-vehicle purchases and service work done at dealerships.” Still, […]
  • Bianca Chan
  • April 1, 2019
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