How to Connect With Car Buyers of All Ages

From the January issue:  Aligning customer experience initiatives with the proper demographic is essential for lenders, and there are ways to communicate with borrowers and prospects more effectively. Recent research provides rich insights into the benefits of aligning financial marketing messages with generational attributes to achieve higher conversion and engagement. University of Arizona’s 2018 Filene Research […]
  • Lynn Hess
  • January 22, 2019
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Ally Financial Donates $50,000 to Its Dealership Communities

Yearend serves as a time for giving back, and one lender is doing its part. Ally Financial said it is donating about $50,000 to help dealership employees and communities affected by hurricanes, fires, floods and other hardships. “For those dealers who have weathered particularly challenging circumstances, some extra support can boost the wellbeing of their […]
  • Nicole Casperson
  • December 14, 2018
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California Expands Auto Loan Protections for Servicemembers

On September 19, California governor Jerry Brown signed AB 3212 which provides benefits and protections to servicemembers under the state’s Military and Veterans Code. It is the state’s version of the federal Servicemembers Civil Relief Act (SCRA), 50 U.S.C. § 3952. AB 3212 extends the length of time that servicemembers in California are protected against […]
  • Chad Fuller
  • December 12, 2018
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How NMAC Uses Technology to Improve the Customer Experience

Technology is playing a more important role in auto financing as car buyers increasingly look for lenders to provide digital options for communication and payment. Finance organizations, including Nissan Motor Acceptance Corp., are meeting their customers’ expectations with online portals, text communications, and mobile computing applications. Brian Massey, NMAC’s director of collections and loss recovery, […]
  • John McCormick
  • December 10, 2018
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5 Ways Lenders Should Leverage Advertising to Bolster Origination Volume

With consumer confidence at an 18-year high, and retail sales for the holiday season expected to be 4.1% higher than last year, advertising a new car in the driveway with a bow on top might be more effective than ever for moving vehicle inventory at year-end. This, in turn, could lead to higher auto loan and […]
  • Sagent Lending Technologies
  • December 5, 2018
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From Profitability to Viability, Execs Weigh In on Subscription Services [VIDEO]

OEMs are still trying to crack the code of profitability and consumer interest in subscription services. Leading providers in the space weighed in on this relatively new method of car utilization, in a session at the 18th Annual Auto Finance Summit. Mason McLead, vice president of engineering at car-as-a-service company Fair, defined a subscription as […]
  • Monica Melton
  • November 15, 2018
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Interest Rates Will Weigh Down Auto Sector Despite Strong Consumer Sentiment [VIDEO]

Comerica Bank’s Chief Economist and SVP Robert Dye expects that the U.S. economy could be headed for a “fiscal cliff” 2020. Despite a somewhat confident consumer segment, the weight of interest rates on the auto industry will soon take effect. When it comes to consumers, “It is the best of times and the worst of […]
  • Monica Melton
  • November 12, 2018
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Buckling Up for the Evolution of Car Ownership

The digital revolution has triggered a number of major changes for the auto industry over the course of the past two decades.  We are now seeing cars at the center of a new wave of technology — autonomous vehicles, artificial intelligence, machine learning, miniaturized sensors, 3D printing, new fuel sources and engineering, robotic manufacturing processes, […]
  • Anthony Rodio
  • November 2, 2018
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