AutoGravity is prioritizing the implementation of new security features for its mobile app as part of its digital roadmap this year, in addition to exploring uses for biometrics, the company’s new Chief Technology Officer Sheng Wang said during episode 6 of The Roadmap.
One of the natural “blocking points” in the online consumer finance process is when the company asks for a Social Security number. Wang is working to make sure the consumer “feels comfortable” inputting that sensitive data into AutoGravity’s app.
“We know customers are concerned about security,” she said. “We want to make sure they feel secure just like our lenders.”
Additionally, AutoGravity uses touch ID for user logins and will “explore” other uses of biometrics in 2018, Wang said.
“There is a lot of new technology out there, but I know some are still questionable,” she said. “We are looking into [biometrics] to make it easier and more secure in the future.”
Wang is the newly appointed CTO at AutoGravity after serving as director of product for the company. As the director of product at AutoGravity, Wang was charged with building cross-functional teams to develop and launch the AutoGravity platform, as well as branded platforms for Volkswagen Credit and Kia Motors Finance.
Separately, AutoGravity announced this morning that it surpassed $2 billion in finance amount requested in 2017, according to a press release. Launched in 2016, AutoGravity expanded to 1.3 million users, up from 100,000 users in its first six months. AutoGravity plans to double its users in 2018, Wang said on the podcast.
For more content like this, attend the third annual Auto Finance Innovation event, slated for March 7-8, at the Parc 55 in San Francisco. For information, or to register, visit autofinanceinnovation.com.