Articles by: JJ Hornblass

Tools for Helping Consumers with Their Credit Scores

Tools for Helping Consumers with Their Credit Scores

Guides, Operations, Sales & Marketing July 30, 2014 at 12:56 pm

A borrower’s deal often boils down to her credit score. This matters because lender marketing often hinges on that score, too. There’s an opportunity for auto lenders to be a more valuable resource to consumers who are seeking to better understand their credit scores and borrowing potential, even though few lendersRead More

What Malaysia Airlines Tells Us About Brands and Risk

What Malaysia Airlines Tells Us About Brands and Risk

Management, Risk, Sales & Marketing July 25, 2014 at 6:28 am

Can Malaysia Airlines survive two tragedies in four months? This is the question that Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, asked this week. The question is an important, not just because many Malaysia Airlines jobs are at stake, but because it is applicable toRead More

Denton of Kelly Cadillac to Present on Winning Dealer Business

Denton of Kelly Cadillac to Present on Winning Dealer Business

Best Practices, Sales & Marketing June 11, 2014 at 11:12 am

Sarah Richard Denton, F&I manager, warranty administrator and red flags manager at Kelly Cadillac and owner of SRD Consulting LLC, both in Lancaster, Pa., will present on how lenders can win dealer business.