Toyota’s ‘Ice Bucket’ Branding; Dealing with Fake PR; Predicting User Behavior

With the ALS Ice Bucket challenge going viral throughout the United States, auto lenders and other companies have figured out how to not only support awareness for ALS, but increase your brand awareness too. Look at Toyota Financial Services’s video below. Notice the branding. Each ice-bucket-challenge participant is wearing the same TFS shirt -- and going through the experience together.
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  • September 15, 2014
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Daily Reads: Keep Your Social Media Channel Controversy-Free

The social media landscape can be tricky to navigate, especially for first time users. And with services like Twitter, there could also be potential legal issues attached. Risk Management Monitor examines a number of potential issues for social media users with your company, including defamation lawsuits if he or she criticizes a competitor, and maintaining separation between employees’ […]
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  • August 27, 2014
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Daily Reads: Harmonious Executives and Inside ‘Apple University’

CMOs and CIOs Working in Harmony While not necessarily the case in auto finance, most large companies seem to be employing Chief Innovation Officers, as well as Chief Marketing Officers. How they should work together in any industry, not just auto finance, is newly being debated. A new Harvard Business School article cites a report […]
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  • August 14, 2014
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Why it’s Important to Right-Size Your Compliance Staff

Representatives from four different companies offered their views on how to build the best compliance staff at the webinar, which took place Wednesday, March 25 and was co-hosted by The Center for Auto Finance Excellence and Fiserv.
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  • April 4, 2014
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How to Prepare For and Respond To CFPB CIDs

Listen up, lenders: No amount of wishing, hoping, or rubbing your lucky rabbit’s foot is going to spare you from dealing with the Consumer Financial Protection Bureau. And one of the most important parts of dealing with the bureau is knowing how to act when you get a Civil Investigative Demand.
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  • March 19, 2014
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