Post Tagged with: "marketing"

How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

Sales & Marketing May 8, 2018 at 5:23 pm

How does Chase Auto Finance pitch to consumers? By teaching them. In a new promotional video released last Friday, Chase Auto unveiled its new approach to consumer marketing, and it has Jim Manelis, Chase Auto’s head of direct lending, answering questions on car-buying from a couple, who are new parents. TheRead More

Daily Reads: Keep Your Social Media Channel Controversy-Free

Daily Reads: Keep Your Social Media Channel Controversy-Free

Risk, Sales & Marketing August 27, 2014 at 9:08 am

The social media landscape can be tricky to navigate, especially for first time users. And with services like Twitter, there could also be potential legal issues attached. Risk Management Monitor examines a number of potential issues for social media users with your company, including defamation lawsuits if he or she criticizes a competitor,Read More

Tools for Helping Consumers with Their Credit Scores

Tools for Helping Consumers with Their Credit Scores

Guides, Operations, Sales & Marketing July 30, 2014 at 12:56 pm

A borrower’s deal often boils down to her credit score. This matters because lender marketing often hinges on that score, too. There’s an opportunity for auto lenders to be a more valuable resource to consumers who are seeking to better understand their credit scores and borrowing potential, even though few lendersRead More

‘Big Data’ Offers Potential for Finance Companies

‘Big Data’ Offers Potential for Finance Companies

Best Practices, IT, Operations May 28, 2013 at 7:35 pm

The amount of data created online last year would fill 57.5 billion 32-GB Apple iPads, which, stacked up, would form a mountain 25 times higher than Mount Fuji. This “big data” presents opportunity ― and obstacles ― for auto financiers, said Don Goin, chief information officer at Capital One AutoRead More