Post Tagged with: "Chase Auto"

How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

How Chase Auto Finance Is Pitching Young Consumers [VIDEO]

Sales & Marketing May 8, 2018 at 5:23 pm

How does Chase Auto Finance pitch to consumers? By teaching them. In a new promotional video released last Friday, Chase Auto unveiled its new approach to consumer marketing, and it has Jim Manelis, Chase Auto’s head of direct lending, answering questions on car-buying from a couple, who are new parents. TheRead More

4 Tips for an Effective Social Media Campaign

4 Tips for an Effective Social Media Campaign

Best Practices, Guides, Operations, Sales & Marketing April 20, 2018 at 10:30 am

When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional connection consumers have with their cars to the personal relationships they celebrate on Valentine’s Day. The resulting campaign, which pitched a do-it-yourself date night idea called the “Cuddle Car Kit,”Read More

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The Privacy Pickle of Massive Data

IT, Opinion, Risk March 22, 2018 at 11:59 am

Mark Zuckerberg and Facebook are in quite a pickle. The Cambridge Analytica scandal that has roiled the country this week has exposed a basic truth: that privacy and Facebook’s business model are at odds. Amp up the privacy and data protections, and the social network that fuels Facebook’s growth is stanched.Read More

Hints of an Auto Lending Plateau

Hints of an Auto Lending Plateau

Management, Operations, Risk, Sales & Marketing August 29, 2016 at 11:42 am

These have been the best of times. Auto lending over the past few years has hit new highs, buoyed by vibrant car sales. It would be tough to find an auto finance venture that hasn’t benefited from the strong SAARs in recent years. As an example, by the end of lastRead More