Post Tagged with: "BMW Financial Services"

BMW Hopes Its Subscription Pilot Will Answer Some Questions

BMW Hopes Its Subscription Pilot Will Answer Some Questions

Risk April 25, 2018 at 12:33 pm

Earlier this month, BMW launched a subscription pilot in Nashville, Tenn., with the hopes of not only understanding the consumer appetite for subscription services from a luxury OEM, but also consumer behavior around such an offering. One question BMW is hoping the pilot will answer, according to Swati Licis, strategicRead More

Lesson From BMW’s E-Car Sharing Initiative

Lesson From BMW’s E-Car Sharing Initiative

IT, Payments, Sales & Marketing April 1, 2015 at 12:17 pm

BMW is making inroads in the millennial market. BMW Financial Services, not so much. How to grab the attention of the Millennial generation has long been a question for auto lenders and manufactures. BMW, the OEM, is hoping that DriveNow, the company’s car share program currently available in San Francisco,Read More