Articles by: Aliza Hornblass

Financiers Take Note: Social Media, Mobile Devices Augment Auto Sales

Financiers Take Note: Social Media, Mobile Devices Augment Auto Sales

Best Practices, Operations, Sales & Marketing July 29, 2015 at 10:46 am

What are the implications for auto retailing and financing in the switch to mobile buying by consumers? Mobile shopping is becoming more pervasive, with nearly half – 45% – of shoppers surveyed in Synchrony Financial’s Digital Study claiming to have used a mobile device to browse for purchases. The number isRead More