Articles by: Aliza Hornblass

Financiers Take Note: Social Media, Mobile Devices Augment Auto Sales

Financiers Take Note: Social Media, Mobile Devices Augment Auto Sales

What are the implications for auto retailing and financing in the switch to mobile buying by consumers? Mobile shopping is becoming more pervasive, with nearly half – 45% – of shoppers surveyed in Synchrony Financial’s Digital Study claiming to have used a mobile device to browse for purchases. The number isRead More