Articles by: admin

Toyota’s ‘Ice Bucket’ Branding; Dealing with Fake PR; Predicting User Behavior

Toyota’s ‘Ice Bucket’ Branding; Dealing with Fake PR; Predicting User Behavior

With the ALS Ice Bucket challenge going viral throughout the United States, auto lenders and other companies have figured out how to not only support awareness for ALS, but increase your brand awareness too. Look at Toyota Financial Services’s video below. Notice the branding. Each ice-bucket-challenge participant is wearing the same TFS shirt — and going through the experience together.

Daily Reads: Keep Your Social Media Channel Controversy-Free

Daily Reads: Keep Your Social Media Channel Controversy-Free

The social media landscape can be tricky to navigate, especially for first time users. And with services like Twitter, there could also be potential legal issues attached. Risk Management Monitor examines a number of potential issues for social media users with your company, including defamation lawsuits if he or she criticizes a competitor,Read More

Daily Reads: FinCEN Promotes Culture of Compliance

Daily Reads: FinCEN Promotes Culture of Compliance

For better compliance in external dealings, companies must make sure compliance is well understood by stakeholders within the company.

Daily Reads: How Google Motivates Workers and a New (Scary) Survey on Enterprise Risk

Daily Reads: How Google Motivates Workers and a New (Scary) Survey on Enterprise Risk

Learn how Google keeps their employees focused and why its important not only to recognize enterprise risk, but do something about it as well.

Daily Reads: Harmonious Executives and Inside ‘Apple University’

Daily Reads: Harmonious Executives and Inside ‘Apple University’

CMOs and CIOs Working in Harmony While not necessarily the case in auto finance, most large companies seem to be employing Chief Innovation Officers, as well as Chief Marketing Officers. How they should work together in any industry, not just auto finance, is newly being debated. A new Harvard BusinessRead More

Daily Reads: Unite Employees, Understanding Customers, and the Benefits of Digital Intiatives

Daily Reads: Unite Employees, Understanding Customers, and the Benefits of Digital Intiatives

ONE WORD Harvard Business School blogged about one word that will help you be a better leader and manage your team better. The word “together” has a lot of impact psychologically, and can help promote teamwork and better communication between team members, even if they aren’t in the same room.Read More

Daily Reads: Snapchat Soars, Facebook the Conqueror, and the World’s Best B-Schools

Daily Reads: Snapchat Soars, Facebook the Conqueror, and the World’s Best B-Schools

This is the first of a regular feature from the Center for Auto Finance Excellence cluing you in to interesting reads, data and insights that will help you do a better job as an auto finance professional. We hope you find Daily Reads valuable. An Advertiser’s Dream Snapchat continues toRead More